at groa we want to give you brows to be proud of, without faffing with microblading or multiple powders and pencils. we’re here for the real deal, your natural brows, with all the volume and shape they were meant to have.
we all had our gabbriette thin arched brows moment that made us look like models, it’s just that plucked, thin brow arches can be haaaaard to come back from.
but have no fear, we’ve made a brow serum just for you.
we’ve got a prostaglandin-free serum that’s packed with goodies and skips the harsh stuff to fuel your brows with nutrient-rich goodness to help them thrive.
meet our brow serum.
it’s a gentle, peptide-based formula for visibly thicker, healthier, more defined brows.
no scary ingredients. no sticky gels. just ✨good stuff✨ that actually works.
it’s…
☆ prostaglandin-free
☆ 99% naturally sourced
☆ peptide-powered
☆ vegan
☆ derm + ophthalmologically tested + approved
so, what’s inside? let’s break it down. 👇
🫛 pea peptide. these plant-based proteins act like strength training for your brow hairs. by reinforcing each strand from root to tip, they help brows resist breakage, stay flexible, and grow in fuller over time. they also nourish the follicle directly, creating the perfect conditions for bold, even arches.
🍵 green tea extract. a powerful antioxidant shield for your brow line. packed with EGCG, green tea helps defend against daily stressors, so things like pollution, UV, buildup from makeup etc. it also keeps the delicate skin underneath calm and balanced, so your brows have a healthy foundation to flourish.
✨ hyaluronic acid. hydration = happy brows. this moisture magnet pulls water into the skin and hair, keeping each brow strand soft, supple, and glossy. no more dry, wiry hairs, just a smooth, well-conditioned look that frames your face naturally.
🌿 cica (tiger grass). this skin-soother calms any irritation around your brow area while helping strengthen follicles at the root. it supports collagen production, so each brow hair holds on tighter and grows in more resilient.
what’s the deal with peptides in serums?
think of peptides as tiny protein messengers for your brow hairs. your brow hairs are made of keratin (yep, protein), and peptides are the signal that tells follicles
here’s their magic in action…
fullness boost 🌱 peptides encourage follicles to stay in growth mode longer, filling in gaps + sparseness for brows to look naturally thicker
hydration helper 💧 by attracting + holding moisture, peptides keep brow hairs flexible + silky, reducing brittleness and breakage
shield of strength 🛡️ with antioxidant properties, they defend follicles from oxidative stress, so new growth is protected from the start.
resilience coach 🔄 peptides reinforce the natural growth cycle, helping brows stay fuller and stronger before naturally shedding.
basically, peptides are like personal trainers for your brows, building density, strength, and shape with every swipe. paired with hydrating + calming botanicals, this is your secret weapon for thicker, fuller arches that feel as good as they look.
how does it actually work?
just like your head hair, your brows have their own growth rhythm too. and our serum is here to supercharge it.
+ extends the active growth phase so more hairs sprout + fill in sparse spots
+ hydrates and cushions the brow root, reducing shedding + patchiness
+ fortifies each strand to resist daily stress + breakage
+ nourishes the skin beneath, creating a balanced base for strong, steady growth
✨ your dream brows? they’re just waiting to groa. ✨
*yes, we've tried to give gabbriette big brows here. we love you gabbriette, we just love our brow serum more. in case you weren't sure, this image is edited. haha
