prostaglandin-free

ophthalmologist tested

vegan

dermatologically-tested

lash serum

5.0

Rated 5.0 out of 5 stars

3 Reviews

shop now - £20

brow serum

4.7

Rated 4.7 out of 5 stars

3 Reviews

shop now - £20

groa looks good on you.

groa's all about you.

not about filters, fads, or fitting in. we’re bringing a new wave of high-performance, low-maintenance formulas that are built to back up your natural beauty, not work against it.

claim your confidence.

groa’s goal isn’t to transform you, it’s to support the version of you that already exists.

fuss-free beauty.

no 20-step routines. just proven, low-effort formulas that actually deliver the real you.

slay not splurge.

our range is kind to your hair, skin and your budget.

groa-ing curiosity.

we’re here to answer all your questions, so shoot…

how long will it take to get my order?

we don’t play around, most orders ship in 24 hours. UK delivery usually lands in 2–5 business days. want it faster? Go express.

do you ship worldwide?

yes, groa’s gone global. we ship far and wide so if you’ve got an address, we’re probably coming your way.

can I track my package?

of course. once your order’s out the door, we’ll send a tracking link so you can keep tabs every step of the way.

help! I put the wrong address, can I fix it?

you’ve got 15 mins post-order to switch it from your account. If it’s already on the road, hit us up asap and we’ll do our best to catch it.

my serum arrived damaged, what do I do?

not cool, but we got you. snap a pic, send us your order deets, and we’ll make it right.

do you offer free shipping?

yeah, standard shipping’s on us in the UK & US. what you see is what you get, no extra charges!

what’s your return policy if I change my mind?

totally fine to return as long as it’s unopened and within 14 days. you’ll just cover return shipping. no hard feelings.

are the serums prostaglandin free?

yes - all of our serums are prostaglandin free and powered by peptides!

how long until I see results?

some see results in 3–4 weeks, but hang in there, it gets real good around week 12. patience = power.

are the serums safe for sensitive skin types?

totally. both our lash and brow serums are prostaglandin-free, dermatologically and ophthalmologically tested, vegan, and made with 99% naturally sourced ingredients. we’ve made them to be kind to skin, even the easily irritated kind, while still doing the most.

will the lash serum make my lashes darker or longer?

longer and fuller, we’re happy to bet on, but not directly darker. although longer lashes are more noticeable, so they’ll definitely pop.

what happens if I stop using it?

your lashes + brows will slowly go back to their pre-groa ways. sad, but true. consistency is queen.

are the serum’s vegan?

100%. no animals or shady stuff. just clean, vegan-friendly formulas.

can I wear makeup and while using it?

of course! just make sure it’s dry before you get glam.

can I wear lash extensions while using it?

yes - our serums aren’t oil-based and so won’t threaten your lash extensions

will it work on over-plucked brows?

yes! at groa we love a comeback story.

who stocks groa?

a few cool retailers like Boots and many more.

I bought groa irl and have an issue, can you help?

yep! slide into our inbox with proof of purchase and we’ll sort you out.

are there groa stores?

not yet, but you never know! for now, we’re living our best life online + with our retail besties.

we love hearing from you.

pick our brains. ask us anything.

we’re here to help you groa.

contact us

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